With the radical changes in customer behavior,
we need a new set of P’s to help us focus our marketing.
These Four P’s come from a piece that is out in Retail Leader: “How to Thrive in the Age of Me-Commerce. »
Read the excellent article « The New “Four Ps”: Everything You Need to Know About Your Customers » writen by David Edelman, McKinsey partner leading Digital Mktng Strategy Practice
Pervasive.
“Let me shop wherever I am.”
Participatory.
“I have a voice and I’m going to use it.”
Personalized.
“Make it relevant to me.”
Prescriptive.
“I’m in control of the shopping process.”